Discovery Networks & Viacom Sales Partnership
Show Works Creative Entertainment assisted Discovery Networks with a full campaign strategy to announce the sales partnership between Discovery Networks and Viacom Networks to the industry.
First up was a creative desk drop delivery to media, staff and clients, announcing the change-over. A custom-designed box was delivered to over 800 people, with all the information they needed, as well as a delicious selection on gourmet popcorn from Maverick and Jane, which was cleverly paired to the Discovery Networks Channels.
This was followed up by an ‘on-boarding and training’ day for Viacom sales teams at the Viacom offices, where we had great fun creating channel-themed activations and challenges for the teams to compete in during their training day. We took over the offices with branding, a pop-up bar and a gourmet popcorn booth, and really immersed the staff in the Discovery Networks ethos of adventure and fun!
An exclusive private welcome dinner was also held for the top sales staff, with a gourmet channel-themed menu in brand new Parkhurst venue, The Botanist.
The last step of the campaign was a nationwide roadshow to the media agencies, where we assisted the sales team with branded collateral, gifting, spot prizes and catering.
It was brilliant, thanks guys, huge appreciation for all the hard work and brilliant results!
Henry Windridge, Head of Brand, Discovery Networks MEA
Thank you all for helping us look good – as you always do. Such a pleasure to work with you all again. LOVE your work.
Deborah Brady, Commercial Director Africa, Discovery Networks CEEMEA