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Hamley’s BRINGING TOYS TO LIFE!

To celebrate the opening of the flagship Hamley’s Toy store at the V&A Waterfront, Show Works created an interactive Hamley’s Experience on the Waterfront’s amphitheatre stage.

Hosted by the Hamley’s ringmaster, families were kept delighted and entertained with games and fun with Hattie and Hamley bear, as well as the opportunity to come up on stage to meet the characters and have photos taken with them.

Interwoven into the script was information about the Hamley’s toy store and offering, as well as a secret Hamley’s password that allowed kids the opportunity to win a free trip on the Hamley’s train after the show.

Well done, London loved it! So thank you so much!

Leanne Lombard, Marketing Manager, The Hamley’s Group – South Africa

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