Mediamark : Ambush Marketing Stunt : Agency Roadshow
Ambush marketing stunts are one of our favourite things to do, and we had so much fun assisting Mediamark with a B2B campaign for their clients, for Heart and Gagasi FM. Each morning, our team set up in the media agencies in Cape Town, and surprised staff as they arrived at work, with a ‘News, Traffic & Weather’ activation.
Greeted by a stern traffic cop as they parked their cars, there was much consternation and concern as he tried to give them a ticket, or tell them he was going to clamp their car – nobody likes to hear that first thing in the morning! Luckily, their day was turned around when he handed them a voucher for a delicious doughnut and coffee, instead of a parking fine! Upon entering their offices, they were met by our friendly ‘news reporter’, before heading over to our ‘weather station’ for some green screen and photo booth fun!
A pop-up coffee station and platters of doughnuts completed the activation, and ensured that the brands would stay top of mind amongst the media buyers.