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THE SEARCH IS ON!

Have you heard the news?

TLC ENTERTAINMENT IS ON THE HUNT FOR ITS FIRST AFRICAN PRESENTER.

It could be you!

It can’t be us though. Sad because, yes, I humbly agree, any one of us sassy Show Works lasses would be the perfect presenter, BUT, we lucky gals get to help our client, Discovery Networks, with the on-the-ground logistics and roll out of this exciting campaign.

So, what’s it all about? The search launched on 9 August, in celebration of Women’s Day. Entrants are invited to submit a two minute video audition, via the specially created Next Great Presenter website, showcasing their presenting skills and explaining why they are the perfect presenter. During this time, candidates will also need to read a pre-written script to camera, details of which are available on the website.

Sounds like something you can be into? Well, here’s what they are looking for:

“We want candidates with a passion for and knowledge about TLC Entertainment. They must feel like a genuine, enthusiastic fan and a fit for the channel in terms of their attitude and vibrancy. In the video submissions, we’ll be looking for potential presenters who come across as confident, entertaining and engaging.TLC’s success is largely due to its diverse array of entertaining and engaging presenting talent, from Oprah and Iyanla to Buddy and Randy Fenoli. These are big characters with even bigger personalities and that’s exactly what we’ll be looking for in the TLC Next Great Presenter winner ” explains Lee Hobbs, VP of Channels for Discovery Networks.

Each video audition will be reviewed by a panel of experts and the best candidates will be shortlisted. This shortlist will then be put to TLC’s viewers, who will vote and choose the ultimate winner. The winner will present “TLC TOP 10” – a brand new series coming to TLC Entertainment (DStv 172) in November.

Love the sound of this as much as we do? Know in your heart that YOU, dear reader, are TLC’s Next Great Presenter? Well, what are you waiting for? Click here and submit your entry! And when you do, as says Hobbs, “Be yourself, be bold and most importantly be TLC!”

And….. back to us 🙂

Show Works has been involved with this campaign since its inception and we already have two soft launches under our belt. We commandeered a stand at the CPT Good Food and Wine Show to kick off the search and then took our travelling audition pod to the DStv & Multichoice headoffice in JHB for an inhouse launch activation to garner interest among the DStv staff. Both events went smashingly, and we are loving the audition tapes piling up on the website after only 2 days! We are in planning mode for the phase of the roll-out (see back here for details in October). As excited as we are to watch the winner on air in November, we are thoroughly enjoying the process and don’t want it all to be over too quickly!

 

 

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