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Launch of TLC ‘Next Great Presenter’ Search at The Good Food and Wine Show

As a soft launch of an exciting new project for TLC Channel, Show Works assisted Discovery Networks with producing a stand at the Good Food and Wine Show in Cape Town.

The stand was themed around the upcoming TLC ‘Next Great Presenter’ Search, and Good Food and Wine Show guests were given the opportunity to film audition videos on camera and pre-enter themselves into the competition to be TLC’s Next Great Presenter. Our TLC branded film crew, including casting directors and camera teams, helped guests to learn scripted lines, before filming their audition videos live on the stand.

Cake Boss, Buddy Valastro – a headline guest at The Good Food and Wine Show – visited the stand, for a press event and a client event. Media and clients were treated to delicious mobile catering and bubbles, and given the opportunity to interact with Buddy. He chatted informally about what being a presenter on TLC entailed and gave advice and tips to hopefuls entering the competition.

Over the 4 days, we received over 500 entries, which was well over the expected number. It was unquestionably an excellent launch to an exciting campaign, which goes live online on 9 August!

Fantastic, thanks again Show Works team for a great job on this and for turning it around so quickly. This is such a brilliant start to the campaign!

Lee Hobbs, Channel Director, Discovery Networks

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