TLC Cake Boss Campaign with Buddy Valastro
Discovery Networks hosted a stand at the Good Food and Wine Show in Jhb in July 2014. The stand showcased two of Discovery Networks’ most-loved channels: TLC Entertainment and Discovery Channel. The stand featured a filming booth where guests could leave lines to camera for their favourite channel, with the hope that their message would make it onto the channel’s promo line-up! The stand also hosted a press event with Buddy Valastro: The Cake Boss. People came in hordes to see him and he did not disappoint!
Buddy was in South Africa to launch his new range of “Cake Boss” merchandise and appear at the Good Food and Wine Show. TLC Channel also held a client event where guests were treated to a cake-decorating demo by the man himself. They then broke into teams and tried their hand at matching his skills. He took time to judge each cake and awarded a winner. Guests all had the opportunity to interact with Buddy and raved about his larger-than-life personality, and how much they loved the day spent with him.
The weekend of events was a fabulous success, another amazing Discovery offering which Show Works was thrilled to be part of!