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 Clientele Life IFA Mass Rally

The IFA Mass Rally is an annual event hosted by Clientele Life to reward and honour their Independent Financial Advisors.

This huge scale event, hosted at the Sun Arena in Pretoria, was awarded to ‘The Collective’ to produce and manage from conception to completion. The Collective is a collaboration between three companies – Show Works Creative, AVUnlimited and Kabuki Productions, offering a full-service eventing package, covering technical, video production and stage production.

With an incredible state-of-the art stage and screening concept, to bespoke video and graphic content and filming, high impact custom created entertainment and costumes, our amazing team from The Collective managed the event from start to finish.

Show Works was proud to be part of this event, which allowed us to produce custom entertainment, create bespoke and beautiful themed costuming across the event, as well as bring our expertise in scripting, show-calling, stage management and production management to the fore.

“Thank you for a brilliant Mass Rally and for being an unbelievably professional team (yet human too, and humorous and forgiving)!  – the feedback on the show is superb!

From the brilliant stage (which really was top notch – quality and design), to the technical – which was flawless, to the incredibly long and complex show, to the work that went in pre-show, to the filming, make up, wardrobe (the ladies looked phenomenal), to the autocue tenacity through the changes, to just so much more that I can’t even start!

Please thank all of your teams – Mass Rally 2020 was a show of note and it’s thanks to all of you!

It’s not easy to find such a dedicated skilled production & creative team – we really appreciate all that you did over the past few months culminating in a great success yesterday!”

Lauren Kleynhans – 
Senior Manager: Marketing & Communications, Clientele Life

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