Direct Axis “New Values Launch” 2013

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Direct Axis “New Values Launch” Industrial Theatre Campaign

Show Works Creative Entertainment assisted Direct Axis with a launch of their NEW VALUES. This intensive campaign spanned a period of 7 weeks and comprised of various entertainment elements, including industrial theatre, desk drops, flashmobs, competitions, and more. Show Works conceptualised and produced the entire campaign.

The campaign kicked off with a launch event to Direct Axis management where we introduced the characters of “Captain Axis” and his “Valuettes” – Care, Curiosity, Courage, Collaboration and Ownership (the new values being launched).

Thereafter followed a 5 week rollout to launch one value per week, through various fun and interactive means: deskdrops, fundraisers, flashmobs, “Fear Factor” competitions, and hugathons, to name a few.

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Thanks you Show Works for coming up with these really creative, out of the ordinary ideas that appealed to staff across all levels, and for managing the entire process from start to finish. Thank you Sally & Lisa for your personal touch in everything you do and for making it such a pleasure to work with you

Monita Zeterberg-Avondo, Direct Axis SA

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