Direct Axis “New Values Launch” Industrial Theatre Campaign
Show Works Creative Entertainment assisted Direct Axis with a launch of their NEW VALUES. This intensive campaign spanned a period of 7 weeks and comprised of various entertainment elements, including industrial theatre, desk drops, flashmobs, competitions, and more. Show Works conceptualised and produced the entire campaign.
The campaign kicked off with a launch event to Direct Axis management where we introduced the characters of “Captain Axis” and his “Valuettes” – Care, Curiosity, Courage, Collaboration and Ownership (the new values being launched).
Thereafter followed a 5 week rollout to launch one value per week, through various fun and interactive means: deskdrops, fundraisers, flashmobs, “Fear Factor” competitions, and hugathons, to name a few.