Discovery Networks Upfront 2016
Discovery Networks annual Upfront event is always a highlight on the calendar, and this year was no different. With a VR Red Carpet experience, stand up comedy by Loyiso Gola during welcome drinks, an incredible screening of the Discovery Upfront content in an exclusively created live studio, and an exclusive afterparty, guests were once again blown away by all that the Discovery Networks has to offer on the platform.
The screening was themed around the Late Night Show concept, and this was brought to life by our live band, comedic gimmicks and stunts with the host and guests, and appearances by talent (TLC David Emanuel from Say Yes To the Dress UK; Discovery Channel’s Riaan and Vasti Manser from Honeymoon Pacific; celebrity chef, Brent Owens from Unwrapped; and adventurer Ed Stafford from Marooned with Ed Stafford, as well as the first live appearance of Carissa Cupido – TLC’s newly crowned Next Great Presenter winner with NGP head judge 5fm DJ Thando Thabethe.
After the screening, the guests were invited through into the afterparty area, where DJ Twins on Decks opened the dance floor, and live food stations served delicious interactive meals such as sushi, Asian dishes , burger sliders and ice creams. An IDX cocktail bar served themed molecular cocktails, and the photo area was always busy with guests posing with talent and having fun. Three Kruger Rands to the value of R25 000 were given away in a lucky draw, and guests partied the night away into the early hours.
Hi Team Awesome – just wanted to send a quick note to say thank you for making the 2016 Upfront such an incredible success! The feedback has been incredible from DSTV, viewers, media and ad sales clients. And it’s all down to your amazing work, creativity and determination.
I just wanted to say a BIG heart-felt thank you on behalf of Discovery! You all rock!
Lee Hobbs, VP Brand and Content, Discovery Networks CEEMEA
Tremendous teamwork, and an immaculate result. Well done all!
James Gibbons, EVP & Country Manager, Discovery Networks CEEMEA
Team Awesome, as well said by one of our clients “you set the bar high and then you raise it again!” Thank you all!
Dilek Doyran, VP Commercial Development, Discovery Networks CEEMEA
WOW! This has become a highlight on the industry calendar and this year did not disappoint at all!
Sharon Piehl, Managing Director and Partner, Fleishman Hilliard