Discovery Networks Upfront Africa 2015
Show Works Creative Entertainment was once again delighted to produce the annual Discovery Networks Upfront event. This event is one of our favourites to work on, and we have a great reputation to live up to, as the Discovery Upfront annual event was hailed as “The best annual TV upfront in South Africa that consistently ranks tops among all TV channels and broadcasters” by one of the media, Thinus Ferreira, in his blog “TV with Thinus”. We proudly embrace this awesome compliment, and aspire to continue to rise to the challenge every year!
This year, the event was hosted at Level Three in Kramerville. Our VIP guests were Discovery Channel’s magician, TROY; TLC’s Whitney Thore (My Big Fat Fabulous Life) and Animal Planet’s Andi Rive (The Lion Queen); as well as the TOP 3 Finalists of the TLC Next Great Presenter Search, David, Star and Mpiwa.
The overall concept of the event was to create a TV studio feel, as guests were invited to be part of the live studio audience at UPFRONT AFRICA, and experience the live reveal of the TLC NGP winner!
On arrival, guests were welcomed on the red carpet by teams of camera crews and interviewed about their expectations and thoughts on the evening ahead. Lounge duo Organic Lounge provided sultry and cool live background music as guests enjoyed welcome drinks and took their seats as our ‘studio audience’. The show truly wow’ed the crowd with goosebump worthy reels and exciting guests, including a dance performance by the awesome Whitney, an astounding magic performance by Troy, and – the moment everyone was waiting for – the announcement of the TLC NGP winner: David Mbeha!
Once the show was over, guests partied the night away to entertainment from Chiano Sky and DJ Euphonik, and enjoyed gourmet molecular dining, channel-themed cocktails, and a Dom Pedro station exclusively created for us by the Ice Cream Ninjas. Guests mingled and took photos with the talent, and had great fun printing out their pics on the Brandrocket social media insta-print booth.
The following day we had fun hanging out with the talent: Whitney, and Troy, at two separate activations hosted by Discovery Networks: a dance class for fans with Whitney, and a Troy branded foodtruck visiting media agencies to promote Troy’s next season on Discovery.
Another awesome week of Discovery Networks events under our belts! Go team!
Thanks again Show Works for just being awesome really! It’s been another incredible week and it’s so wonderful having you as part of our extended team. We are officially Team Awesome!
Lee Hobbs, VP of Channels, Emerging Business, Discovery Networks