Appsflyer MAMA Africa
Mama Africa – bringing the global phenomenon of the Appsflyer Mama events to Africa for the first time ever!
The Appsflyer MAMA event is a premier marketing conference that brings together industry leaders, innovators, and experts to explore the future of mobile marketing through inspiring talks, networking, and cutting-edge insights.
Show Works provided full event and production management to bring the MAMA experience to Africa for the first time. Held at The Focus Rooms in Sandton, we transformed the venue into a space for connection, conversation and collaboration, with networking spaces and engagements for the day-time conference, and a quick turn-around of the venue for some dancefloor fun at the MAMA cocktail after party!
With a spectacular stage and set design for the main conference, and elegant and vibrant spaces in the communal areas, we highlighted and amplified the MAMA brand throughout the venue. From our drummers and dancers bringing that spirit and energy of Africa to life, to our networking engagements such as conversation-starter coffee cups, an AI photo booth, a puzzle-match challenge and our Pop-up shop gifting station partnering with Goodbye Malaria, the day was filled with surprise-and-delight elements that added to the Mama experience.
“Lisa & Sally – WOW. I have never worked with event producers as professional, organized, and effortlessly cool as you two. You were BEYOND my expectations. The journey until the event – your can-do attitude, your ability to take any request on with no fuss, whether it’s last minute, dealing with our crazy ideas to truly making our dreams come to life. You are true boss ladies. You made us feel completely supported, calm, and confident every step of the way. The event was FLAWLESS. Something I never experienced before. You were always one step ahead. HAPPINESS” – Adi Braunshtain, Regional Marketing Manager, Appsflyer
“You’ve been a true partner and you’ve resolved every concern we have had about how we come across as a local player, ensuring we are in-tune with local preferences and culture and of course the execution. I shared with Sally that this has been the smoothest experience of any MAMA I’ve been involved in. Thank you for that and for going above and beyond making our first MAMA in Africa a tremendous success!” – Elise Heise – Director of Marketing EMEA, Appsflyer
