BBC Studios Upfront Event
Our BBC Studios Experience concept was such a fun one, and we loved producing this bespoke channel showcase event for adsales and media guests.
An incredible 4-course luncheon, where with the introduction of each of the 4 BBC Studios channels, we completely immersed guests in the ethos of that brand by changing the entire venue theming in front of guest’s eyes. From themed decor, florals, branding, entertainment, food and drinks, and even gifting, a “change crew” of 30 people were standing by to turn the venue around 4 times over throughout the afternoon, as we immersed guests into the worlds of BBC Earth, BBC Brit, BBC Lifestyle and CBeebies!
Hosted by Ayanda MVP, with themed entertainment, including a handpan performance, comedy set by Mojak Lehoko and jazz by Organic Lounge, and the most amazing channel themed food by The Ginger Grape – this was a fully immersive brand experience to remember.
Thank you for all the effort and support you gave throughout the planning and execution of the event, it’s much appreciated. I think people had a blast yesterday! – Thandiwe Mtsweni, BBC Marketing Team
