E! Entertainment ‘How Do I Look? South Africa’ Launch Campaign

What do you get if you take 16 x ladies, 1 x pop-up shop, an amazing team of stylists, make-up and hair artists and 1 x dedicated and passionate events team; and put them on a custom built stage in the middle of Sandton City, over a period of 4 days? MAKE-OVER MAGIC!

We loved working on this campaign for E! Entertainment to launch the upcoming series of How Do I Look? South Africa which premiered on DStv channel 124 on Friday, November 18. Show Works Creative Entertainment was proud to have produced all the live marketing activations in the build-up to the transmission date, including a charity clothing collection drive, the VIP press launch, an internal activation at DStv Multichoice and a series of live make-over activations at Sandton City Mall.

Our team of stylists, and hair and make-up artists transformed 18 lovely ladies with awesome make-overs, live on stage with hosts Roxy Burger and Kat Sinavasian! Our pop-up shop hosted 9 ladies from international charity organisation Dress For Success, who were given the opportunity of being styled by Jess Lupton to find corporate workwear to give them the confidence they need to ace job interviews.

A total of 28 make-overs in 2 weeks – That’s what we call Make-Over MAGIC!

Hi Sally and Lisa, Thank you for an incredible mall activation! As before, it’s amazing to work with you both! – Sanesh Maharaj, PR Account Director

Thank you so much for all your hard work! An amazing campaign – Meagan Manners, NBCUniversal, Head of Marketing, Africa